The Brand's Idea at a GlanceThe Brand's Idea at a Glance

The brand’s idea at a glance.

The story of Friends & Brgrs started with friendship. It’s a restaurant founded by friends, with the goal of offering the world’s best locally sourced burgers. It’s a place where friends can gather and have a great time — just as the name suggests. For the restaurant’s first major media campaign, we created a concept that dramatizes the entire brand idea in one single glance. Friends & Brgrs’ promise is captured in one universally understandable visual symbol, making even a slogan unnecessary.

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