The Mission

Launching a domestic belt brand.

When building a belt brand, it’s good to start with the basic function: it keeps your pants up. Naming, visual identity, packaging, and advertising by Make it Simple.

Hunter
Builder
Golfer

More work

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Vellamo

Distinctive advertising for the North American market.
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The Family Federation of Finland

An eye-opening campaign reminds people about STDs.
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Salvation Army

The Christmas Kettle – the iconic fundraising brand.
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Salvation Army

Effective fundraising year after year.
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Oikotie

Launching a new brand promise.
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Academic Bookstore

Artistic package design.
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