“If you can’t explain it simply,
you don’t understand it well enough.”
– Albert Einstein

The best ideas are simple.

Make it Simple was founded in 2015 with a mission to create simpler processes, clearer insights, and consistent brand building. This mission was born from our frustration with overly complex practices. Make it Simple is our response to rigid internal processes, inefficient oversized teams, and superficial pseudo-strategies that are as empty as they are lengthy.

Our experience has shown us that simplicity works. From day one, Make it Simple has stood out as a creator of distinctive and coherent communication concepts.

In November 2024, we merged with Staart, Finland’s most creative agency of 2023 (OMD Ranking). Through determined work, Staart has become a leader in creating phenomena and designing visual identities and digital services.

Now, we move forward together. Our merger follows a simple formula: 1 + 1 = 3. Together, we offer a more comprehensive package, with perfectly complementary expertise and shared values.

The simplest thing? We will continue operating under the name Make it Simple.

What stays the same?

The core truth behind everything we do remains unchanged:

Marketing without a strong idea is indifferent, and without a lasting concept, it’s incoherent.

Our mission continues to be creating lasting communication concepts. We build worlds around clear and simple core messages, delivering impactful and recognizable campaigns. Time and again, we prove that the concepts we develop lead to commercial success. Enduring growth comes from consistent effort, not one-off ideas.

What changes?

Our service offering is expanding. We now apply creativity comprehensively to solve our clients’ business challenges — from brand identities and digital services to brand strategies, integrated advertising campaigns, package design, and PR stunts. We are now truly a one-stop shop.

"Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple." – Richard Branson