Prisma’s most successful product launch ever.

When launching three new American clothing brands at Prisma, we realized that simply announcing an update to their selection wouldn’t work. Prisma had never been seen as a credible place to buy clothes. We needed a new strategy. We created a story told through multiple media channels. The twist was in the campaign itself: the fictional Swedish clothing brand Ampris was revealed to be, in fact, Prisma. The campaign resulted in the most successful product launch in Prisma’s history.