A new brand skyrocketed from zero to the top in no time.
The Coop brand, familiar from other Nordic countries, was launched exclusively in S Group stores. Shared quality standards and joint purchasing ensure high quality and competitive pricing. For consumers, this is reflected in an excellent price-quality ratio. We developed the “Emotion and Reason” concept together with the client to dramatize this message. Thanks to the campaign, Coop quickly became one of the most recognized brands in Finland’s private label market. It is also the fastest-growing brand in sales and market share in S Group’s history.