30.01.2016
Marketing Act of the Year 2015
M&M Magazine and MARK Finnish Marketing Association selected S Group’s “Cheapenizing” as the Marketing Act of the Year 2015, since the “Cheapenizing” has had an effect on the entire store’s marketing behaviour and has contributed to increasing S Group’s sales and market share. The criteria for the Marketing Act of the Year has traditionally been that it has to exceed conventional marketing acts and create something new.
“Cheapenizing” marketing communications were created by Make it Simple.
