25.01.2018
The Salvation Army wins Silver and Bronze at Effie Finland
The Effie Awards is the world’s most prestigious competition for recognising the effectiveness of marketing and it is held in over 40 countries. Make It Simple’s streak of success in the competition continued in 2017. The Salvation Army’s “Help People” fundraising campaign won a Silver and a Bronze Effie. The campaign deservedly gained some of the highest media attention in Finland in 2017. In terms of funds raised, it outperformed the Christmas Kettle 2016 campaign.
