29.10.2015

Make it Simple wins Grand EFFIE

Grand EFFIE, Gold EFFIE:
“The Chepenizing leads to the largest leap in sales volume in Prisma’s history”
Client: SOK

The EFFIE Awards is the world’s most prestigious competition that measures the effectiveness of marketing. According to the jury, the level of the competition in Finland in 2015 was the best ever and the entries were the most diverse. The winner was Prisma. The jury’s comments: “When a group that is slightly behind the times transforms into one of Finland’s leading advertisers over a short period, it is a strong message to the market. The Cheapenizing became an everyday term, the marketing included stories that left an impression, the communication of the launch was timed perfectly, and the results speak for themselves. The best campaign of the year is deservedly Prisma’s Cheapenizing.”