22.03.2026

Prisma’s Ässätiimi won the Kaiku audio advertising competition in the Effectiveness category

The jury stated: “The winner of the Effectiveness category is indisputable in light of the facts. In this campaign, the role of radio has been documented with exceptional clarity, and the results speak for themselves. The figures are strong, the ROI is exceptionally high, and the impact of radio can be clearly demonstrated. The attention value of audio is among the highest measured, but above all, the sales and business impact show that radio has done its job. In this campaign, audio has played a significant role in the media mix, and its impact has been presented in a way that the jury found difficult to overlook.”