The Taste of the Champion

The Taste of the Champion – the blind tester returns.

The campaign featuring the blind tester achieved record-breaking results. As a result, we created a sequel where the blind tester faces a formidable challenger from Japan, taking the world of blind tasting to a whole new level. The campaign’s hit song, The Taste of the Champion, based on our concept, was performed by Brother Firetribe.

Part I (Teaser)

Part II

Part III

Part IV

Part V

The Taste of the Champion

More work

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Academic Bookstore

Artistic package design.
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Oikotie

Launching a new brand promise.
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Prisma

Prisma’s most successful product launch ever.
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Prisma

The biggest sales growth leap in Prisma’s history.
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Tori

We got products moving both in the service and in advertising.
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S-Group

The story of the owner family.
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