Finland’s most recognized concept transforms into an epic Christmas storyFinland’s most recognized concept transforms into an epic Christmas story

Finland’s most recognized concept transforms into an epic Christmas story.

The “Life is Food” concept by S-market, along with its “This is not, this is” dramatization, stands as one of the most memorable communication concepts in Finnish history. The campaigns consistently achieve over 90% attention rates, cementing the concept as a part of Finnish pop culture. It has been featured in the popular Finnish comedy show Putous, the Fingerpori comic strip, and has become a frequent meme topic. A strong concept not only endures but thrives when expanded. So, for this season, we created an epic Christmas story that stays true to the concept.

A Christmas Tale

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