Care amplifies growth.

We revitalized the brand of Prohoc, a global player in the project market, to stand out from the competition in a meaningful way – Prohoc believes that caring for people is the key to growth. This distinctive yet meaningful positioning was reached through three workshops, where the business was examined from different perspectives and compared to international competition. The brand creation process also involved the company’s staff, and a culture book was created to convey “Prohoc-ness” to the continuously growing employee base.