Grandiosa

Pizza Friday

Pizza Friday is an expression created by Grandiosa. It was used in the brand’s advertising in the early 2000s. The expression stuck even after it was left out of all advertising – until we reintroduced it in 2018. We created a new twist on the concept: Every day can be Pizza Friday. The long-lasting marketing concept has led to the largest sales growth in Grandiosa’s history in Finland.